News | JOYMILKTEA

$60,000 in Credit Card Debt: How and Why I Went All In For Joy Milk Tea

In 2019, I made a decision that would put me $60,000 in credit card debt. I was consumed by a vision, I was chasing a dream. A dream I wasn't even sure would work.

This is the story of how I went all in to build Joy Milk Tea, and why I’d do it again in a heartbeat.

Igniting the milk tea category one sip of Joy at a time. How Joy is transforming the milk tea category in the USA.

What if your next cup could revolutionize your daily ritual? Around the globe, milk tea is captivating taste buds and has been one of the most popular drinks ever—but here in the USA, it's just starting to catch fire. This cultural icon is turning into America's newest obsession. So, what's holding it back from becoming American's go-to beverage?

I bought 2200 lbs of tea to find the perfect tea for Joy Milk Tea and almost went bankrupt.

Before we sold millions of cans, we almost went bankrupt trying to perfect just one. Here’s the wild story of how 2,200 pounds of tea and relentless testing would create the most delicious milk tea—or could have cost us everything.

Milk Tea is the New Latte – And Why Retailers Should Pay Attention

Milk tea is quietly becoming the next big player in the ready-to-drink (RTD) market. While coffee lattes have dominated store shelves for years, offering a dependable sweet and creamy caffeine fix, consumers today are craving more.

Steeped in History: The Journey of Milk Tea from Asia to America

Milk tea, a beloved staple originating from Asia, has woven its way into the fabric of American beverage culture with its rich flavors and versatile nature. This drink, known for its unique combination of tea and milk, has evolved from an ethnic niche to a mainstream favorite across the United States. Join us on the Journey of milk tea throughout history!

Sip in Style: Our Bold New Packaging Redefines the Milk Tea Experience!

Inspired by the mesmerizing dance of milk and tea uniting—a visual metaphor for the blend of rich flavors and creamy sweetness contained in each can.

Milk Tea Mania: Unpacking the Latest Drink Craze Among Millennials and Gen Z

Recent data reveals that 94% of consumers aged between 20 and 29 have purchased boba tea in recent months, underscoring its popularity and potential to boost retail sales

Beyond Coffee: Why Milk Tea is the Next Must-Have Ready-to-Drink Beverage

While the RTD coffee market has surged, the RTD tea sector, especially milk tea, presents a significant untapped opportunity. Retailers now have a chance to diversify their offerings and attract consumers seeking refreshing, new alternatives.

It’s our mission to cure beverage boredom …And make great milk tea.

We love milk tea. We couldnt really imagine a world without it. It’s fitting since we found ourselves making milk tea for America. That love for milk tea, although unbreakable, really isnt what this is all about. For us, this is really about choice. It’s about small decisions in your everyday life that you have become numb to. Yeah, what you drink is a super small choice, but every little thing counts right? That’s where this all began, with a small choice. Another venti S******** iced americano or try something new? I chose to try something new… but quickly...