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What if your next cup could revolutionize your daily ritual? Around the globe, milk tea is captivating taste buds and has been one of the most popular drinks ever—but here in the USA, it's just starting to catch fire. This cultural icon is turning into America's newest obsession. So, what's holding it back from becoming American's go-to beverage?
In a country where we prioritize functionality and are increasingly mindful of what we consume, Americans seek drinks that not only taste good but also fit seamlessly into their lives. Remember how the latte became a daily staple—rich, creamy, satisfying, made with high-quality ingredients, and offering that much-needed caffeine kick? Milk tea has all that and more.
Imagine a milk tea designed to be your perfect daily companion. Rich and creamy yet refreshing, crafted with premium ingredients, and providing sustained energy without the crash. We've created exactly that—a milk tea that transforms from a weekly treat into a daily necessity. And the best part? This is just the beginning. Here's how we're changing the game, and why you’ll want to be part of this exciting journey
In 2019, I made a decision that would put me $60,000 in credit card debt. I was consumed by a vision, I was chasing a dream. A dream I wasn't even sure would work.
This is the story of how I went all in to build Joy Milk Tea, and why I’d do it again in a heartbeat.
Before we sold millions of cans, we almost went bankrupt trying to perfect just one. Here’s the wild story of how 2,200 pounds of tea and relentless testing would create the most delicious milk tea—or could have cost us everything.
Recent data reveals that 94% of consumers aged between 20 and 29 have purchased boba tea in recent months, underscoring its popularity and potential to boost retail sales
We love milk tea. We couldnt really imagine a world without it. It’s fitting since we found ourselves making milk tea for America. That love for milk tea, although unbreakable, really isnt what this is all about. For us, this is really about choice. It’s about small decisions in your everyday life that you have become numb to. Yeah, what you drink is a super small choice, but every little thing counts right? That’s where this all began, with a small choice. Another venti S******** iced americano or try something new? I chose to try something new… but quickly...
