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We're thrilled to introduce our redesigned milk tea packaging, crafted to capture the hearts of the mass market. Our new design vividly illustrates the unique blend of tea and milk, providing visual cues that instantly convey what's inside the can. This approach not only enhances product appeal but also boosts brand and product recognition, making our milk tea a standout on the shelves. Join us as we unveil a look that's as informative as it is elegant, designed to attract and educate consumers at a glance.
Inspired by the mesmerizing dance of milk and tea uniting—a visual metaphor for the blend of rich flavors and creamy sweetness contained in each can. Influenced by modern art and fashion trends, the design incorporates bold text and stark contrasts, making the essential information about the product strikingly clear. This simplified front panel not only enhances the can's visual appeal but also aligns closely with the aesthetics of leading brands in the RTD coffee category. By modernizing the look and making it instantly recognizable, we aim to make our milk tea not just a choice but a standout preference for the masses, bridging traditional tea culture with mass appeal.
Reception and expectations
Our revamped packaging design is set to revolutionize market perception, significantly enhancing shelf appeal with its clear and visually appealing layout. This new look not only informs customers about what's inside the can but also encourages trial by capturing their attention more effectively than ever before. Initial surveys with our customers have shown enthusiastic support for this change, with many praising the design for its clarity and visual impact.
In 2019, I made a decision that would put me $60,000 in credit card debt. I was consumed by a vision, I was chasing a dream. A dream I wasn't even sure would work.
This is the story of how I went all in to build Joy Milk Tea, and why I’d do it again in a heartbeat.
Before we sold millions of cans, we almost went bankrupt trying to perfect just one. Here’s the wild story of how 2,200 pounds of tea and relentless testing would create the most delicious milk tea—or could have cost us everything.
Recent data reveals that 94% of consumers aged between 20 and 29 have purchased boba tea in recent months, underscoring its popularity and potential to boost retail sales
We love milk tea. We couldnt really imagine a world without it. It’s fitting since we found ourselves making milk tea for America. That love for milk tea, although unbreakable, really isnt what this is all about. For us, this is really about choice. It’s about small decisions in your everyday life that you have become numb to. Yeah, what you drink is a super small choice, but every little thing counts right? That’s where this all began, with a small choice. Another venti S******** iced americano or try something new? I chose to try something new… but quickly...
